Since the 1980s, parents have been told by child psychologists, doctors, and other parenting experts that self-esteem is KEY to raising a successful child. But after about 30 years of everyone thinking they’re the best at everything because mom said so (and because they got a trophy for showing up), professionals are changing their tune. Desperate to raise kids who would become responsible, functional adults, and not liking what she was seeing in her four kids at home, mom Heidi Landes went on a search to find out what she was missing.