Chip and Joanna Gaines Reveal New Details About Their Upcoming TV Network

chip and joanna gaines

It’s been several months since Chip Gaines first spilled the beans to Jimmy Fallon about the latest project he and Jo have been working on—their own TV Network.

“We are coming back to television!” Chip declared on The Tonight Show back in November.

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chip and joanna gaines

But this week, the Fixer Upper duo is giving fans a glimpse into the all new channel that is sure to have us binge watching come Summer of 2020!

In partnership with Discovery, Magnolia – Chip and Joanna’s home lifestyle brand – officially announced the new media company this week (name still to come). Discovery’s DIY Network will be getting a rebranding in 2020 to reflect the new venture and deliver a variety of content to viewers.

“Our intention with this network is to create and curate content that inspires, encourages, and helps to build bridges across our communities. We want honest, authentic programming that brings families together,” Chip and Joanna said in a joint statement.

On Instagram Thursday, Joanna shared a photo of her and Chip delivering the announcement from a Discovery stage in NYC writing, “Exciting week here at Magnolia!”

She goes on to share just a quick blurb about what’s happening so far with the new venture.

“Whether it’s design and renovation, cooking, gardening, wellness, community, entrepreneurialism or relationships – our hope is when you come to our network it feels like home. We cannot wait to show you all the things we’ve been dreaming up! It’s gonna be good.”

E News reports that the new network will launch in 2020, featuring long-form programming as well as the complete library of Fixer Upper!

According to USA Today, the couple will also star in a new signature show.

“The difference moving forward is Jo and I are going to be able to tell more of our life stories,” Chip told USA Today. “And so, as opposed to it being a very narrow vein in our universe, which is obviously construction and design and the things we do for a living, for us we feel like there’s a more holistic story to be told here, and that’s what we’re going to focus on.”

Chip told Jimmy Fallon back in 2018 that their new feature will be heavily filmed in Waco, Texas to limit travel and stick to their roots, which makes the most sense for their family.

“So all things being equal, we could not be more excited,” he said.

We’ll keep you posted as we learn more about all of the exciting new things happening with Magnolia.


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Bri Lamm
Bri Lamm is the Editor of ForEveryMom.com! An outgoing introvert with a heart that beats for adventure, she lives to serve the Lord, experience the world, and eat macaroni and cheese all while capturing life’s greatest moments on one of her favorite cameras. Follow her on Facebook!