Who doesn’t remember the excitement of a high school crush or secret admirer? I have always been a sucker for a boy-meets-girl story, and this cute teen romance is no exception. It starts out with Evan, a boy who is really ready for summer break, doodling on a library desk. When a mystery girl begins answering his doodles, Evan starts searching for her. He’s got it bad for her and he has no idea who she is. Personally, I couldn’t WAIT to see if he found the mystery girl.
And when he did? I LITERALLY jumped out of my skin—for a BRILLIANT reason I never saw coming. You’ve gotta watch before reading on.
HELL-O! Did you jump a mile like I did??
In the last seconds of the ad, we see that the story isn’t about a boy finding the girl of his dreams on the last day of school, it’s about stopping gun violence. Then we get to rewind and see that while we were so busy focusing on Evan and his quest to find the mystery girl, a fellow classmate was showing ALL the signs of planning a violent shooting.
The ad, by the non-profit Sandy Hook Promise organization, aims to show teens the signs someone exhibits when they are planning school gun violence, and how they can identify them and STOP a shooting before it starts.
Sandy Hook Promise is a nonprofit organization created by members of Newtown, CT community in response to the Sandy Hook Elementary School shooting of December 2012. I’d say they DEFINITELY got their message across with this powerful ad—and it’s one that’s very necessary.
“When you don’t know what to look for, or can’t recognize what you are seeing, it can be easy to miss warning signs or dismiss them as unimportant. That can lead to tragic consequences,” Nicole Hockley, co-founder and managing director of Sandy Hook Promise, who lost her first-grade son Dylan in the Sandy Hook massacre, told AdWeek.
What do you think of this ad? I think it’s pretty brilliant, and in my opinion, it’s one ALL parents of teens should sit down with their kids and watch. I know I will be doing so with my 7th-grader TODAY.