Target is a Friend to Moms—Store’s New Breastfeeding Policy Wins the Internet


It’s the place we go for hours of aimless strolls and the isle that lets us pretend we’re at The Silos with Joanna in Waco, Texas.

I’m talking about every mama’s guilty pleasure: Target.

Target has always been a friend to moms, but the popular retailer has outdone itself this week—this time with mamas who breastfeed.

And Y’all, we are here for it.

Users at Breastfeeding Mama Talk posted a photo of the breastfeeding policy they stumbled upon at the Weatherford, Texas location last week. It has since gone viral for all the right reasons, garnering mega praise from moms in the Facebook group.

“At Target, you are free to nurse wherever and whenever you like while you shop because we think #momsrock,” the sign reads.

Way to go Target

Posted by Breastfeeding Mama Talk on Friday, June 14, 2019

“But, if you would like a comfy (or more private) spot to nurse or change a diaper, please ask our Fitting Room Attendant about our Nursing Room!”

The nursing room is stocked with “some free goodies” for mom and baby, while providing peace and quiet for moms who crave it. I mean, isn’t that why we all go to Target in the first place?

Hundreds of moms have taken to the comments, sharing personal stories of times they’ve needed to breastfeed at Target:

“I had a lady once harass me in the food court at Target. She went to get a manager. And the manager ended up asking her to leave and gave me a free drink,” one mom wrote. “That simple gesture made my year.”

Another shared: “I nursed in the outdoor furniture section, and had a couple staff members make sure I was comfortable.”

The buzz around Target’s policy comes on the heels of a much different story in Texas, in which a mother was escorted by police out of a public pool for breastfeeding her son.

A Target spokesperson told PEOPLE Magazine, “At Target, we want all of our guests to feel like they belong at Target by being welcomed, valued and respected. Our breastfeeding policy, which applies to all stores, is just one of the ways in which we support our guests. Guests who choose to breastfeed in public areas of the store are welcome to do so.”

The spokesperson added that as they remodel stores across the country, they plan to have spaces that make shopping “even easier” for moms, assuring that their teams continuously listen to guest feedback and act on it.

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Bri Lamm
Bri Lamm is the Editor of! An outgoing introvert with a heart that beats for adventure, she lives to serve the Lord, experience the world, and eat macaroni and cheese all while capturing life’s greatest moments on one of her favorite cameras. Follow her on Facebook!