If there’s one ear worm of a song that everyone has come to know and love, it’s “Lean on Me” by Bill Withers. The 1974 hit has long been a comforting reminder in times of trial, pain, and discomfort, that we’re never alone.
That message has never been stronger than the last several weeks as our world has collectively had to look to each other for help and support as we fight this global COVID-19 pandemic, together.
Walmart took to Instagram over the weekend with a new ad featuring the song, which is especially poignant in light of Withers’ passing on March 30th at the age of 81.
The commercial, called “Walmart Neighbors,” begins with a message: “To America, from our associates.”
Then, Walmart employees from several different states were filmed singing a few lines from “Lean on Me.”
“We’ve seen our communities come together in inspiring ways,” the grocery store giant wrote in a post on Saturday. “And as our associates have shown, there’s more than one way for us to lean on each other. We’re here for you.”
Woven among the Walmart employees singing, are videos and photos of neighbors helping neighbors in communities across the country. Everything from social distancing, to people supporting one another, to people connecting through their windows, this one minute clip captures the spirit of humanity, caring for each other.
I can’t think of a better way to honor the artist who penned those lyrics, than to capture the spirit of unity on a global scale during this COVID-19 pandemic.
Walmart did just that.
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The ad ends with another message, “Here for you.”
Since the beginning of COVID-19, Walmart has been a trusted neighborhood partner, with stores across the country remaining open as they are considered an essential business.
The company has taken precautions to reduce spread of the virus, including installing sneeze shields at pharmacies and cutting its hours.
Most recently, Walmart announced it would limit the number of shoppers in stores to only five people per 1,000 square feet. And in many locations next week, markers will be put down to encourage one-way foot traffic, an effort to reduce close contact among customers.
Thank you Walmart employees, for being on the front lines of this pandemic in ways no one could have ever imagined. And for reminding us of the GOOD in the world.