In recent years, a new trend has emerged among new parents — a sad beige trend. Characterized by neutral, muted color palettes and minimalist design, this aesthetic has become increasingly popular, drawing both admiration and criticism.
Who Are the Parents Embracing the Sad Beige Trend?
Sad beige parents are those who opt for a minimalist approach to children’s fashion and home decor, emphasizing simplicity and a neutral color palette dominated by shades of beige, gray, and other muted tones. The term “sad beige” was coined by humor writer Hayley DeRoche, who, on her TikTok account “That Sad Beige Lady,” humorously critiques the offerings of upscale children’s retailers in the somber voice of German filmmaker Werner Herzog. DeRoche’s satirical take on the trend has gained significant attention, amassing 12.5 million likes on TikTok.
@sadbeige ive got that sümmertime sümmertime sädness #satire #beigeaesthetic #kimkardashianstyle ♬ Creepy Violins – Apollo Nove
In one of her videos, DeRoche/Herzog soberly describes a $95 sable cashmere polo for babies, highlighting the contrast between the item’s luxurious price and its drab appearance. This ‘sad beige’ aesthetic extends beyond clothing to include toys, nursery decor, and even children’s books, all adhering to a minimalist and often monochromatic scheme.
The Popularity of the Sad Beige Trend
Several factors have contributed to the rise of sad beige parenting:
- Minimalism and Mindfulness: Many new parents are embracing minimalism as a way to reduce stress and create a more mindful environment. The sad beige aesthetic aligns with the principles of minimalism, emphasizing quality over quantity and fostering a sense of calm and order.
- Environmental Concerns: Sustainability and eco-friendliness are major considerations for modern parents. The sad beige trend often involves choosing products made from natural, sustainable materials, avoiding plastics, and reducing waste. Unpainted wooden toys and unbleached, undyed cotton are popular choices, reflecting a commitment to simplicity and wholesomeness.
- Rejection of Gender Norms: The neutral color palette of sad beige parents challenges traditional gender norms associated with children’s clothing and toys. By avoiding the typical pinks and blues, parents can raise their children in an environment free from gendered expectations.
- Social Media Influence: Platforms like Instagram and Pinterest have played a significant role in popularizing the sad beige aesthetic. Influencers and designers showcase beautifully curated nurseries and minimalist toys, inspiring other parents to adopt the trend. The visually appealing, photogenic nature of the sad beige style makes it particularly suited for social media.
- Desire for Simplicity: In a chaotic world, the simplicity of sad beige parents offers a sense of control and tranquility. Clean lines, uncluttered spaces, and harmonious color schemes create a soothing environment for both parents and children.
Criticism and Controversy
Despite its popularity, sad beige parents have faced criticism. Some argue that the aesthetic is overly austere and lacks the vibrancy children naturally gravitate towards. Bright colors are known to stimulate a child’s development, aiding in visual and cognitive growth. Critics worry that an overly muted environment might not provide enough sensory stimulation for young children.
Additionally, the sad beige trend has been criticized for being elitist and out of reach for many families. High-quality, minimalist products made from natural materials can be expensive, making it difficult for parents on a budget to participate in the trend. This exclusivity can create a sense of inadequacy or pressure among parents who feel they cannot afford to provide the same aesthetically pleasing environment for their children.
The Allure of a Beige Color Palette
The appeal of the sad beige parenting aesthetic extends beyond gender neutrality and non-toxicity. It also reflects the authority and dominance of adult tastes in children’s lives. Many parents, especially those who are anxious about how a new child will disrupt the serene aesthetic of their homes, find comfort in maintaining a minimalist, neutral decor.
