Beyond ‘My Mom Did Direct Sales’: Here’s How It Affected My Childhood

2)      Everyone has a different “why.” Each reason for choosing a direct sales path is unique and everyone has a different story, but my mom taught me that sometimes you just have to ask. So maybe ask someone about their “why?” The answer might surprise or enlighten or even encourage you. But all of our “whys” are the universal motivation that keeps us going each day.

3)      It’s a timely message. The direct sales industry is growing every year among moms. According to the Direct Selling Association, 20.5 million Americans are involved in direct sales, and my mom is just one of those people. Direct sales was the vehicle for her to choose a path that combined her skills and passions while allowing her to provide financially and still be present with her kids, and now her grandkids.

This little article was meant to encourage those who work tirelessly to provide for their families in unconventional ways, and I have been struck by the importance and power of supporting one another to pursue their dreams. I meant every single word when I wrote“So I’m raising to my hand to say, ‘YES! My mom did it! It works and it can change lives.’ I’ve lived firsthand what direct selling companies can provide which is financial freedom, stability for families and opportunities for moms to transcend brick and mortar jobs.”


For the mom in direct sales: I truly hope that you can see the long term impact of your choice and that it can echo for generations. Your children are watching and absorbing so many skills by watching you grow a business. So be encouraged! Be empowered! Let’s unite together as we all get out of bed each morning to provide for our families whether it’s direct sales, or a traditional 8-5, or a part time gig, or the all-consuming work of raising kids at home. We really are stronger together when we support one another on this journey of motherhood.





Laura Lalani
Laura Lalani
Laura is originally from Houston, TX and a graduate of Baylor University. Although she never thought that Waco, TX would be her permanent home, Laura has been surprised the blessing of living in Waco for almost a decade. She started out as a public school teacher but currently works full-time as an Academic Advisor in the Hankamer School of Business at Baylor University.  Laura and her husband Kary have three children ages seven and under. Laura’s favorite things in life are spending time with her kids, watching movies with her husband, planning ahead in her planner, reading most anything, journaling with Jesus and drinking coffee before the sun rises. You can find her on instagram @lauralalani.

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