“Baby Shark” Craze — Why Kids Are So Obsessed With This Earworm of a Tune

There’s a frenzy sweeping the kids corner of the internet these days, and it’s called Baby Shark.

Let’s face it, if you haven’t had “baby shark doo doo doo doo doo doo” stuck in your head all summer long, are you even a parent?

The inescapable tune — which was reportedly first coined back in 2007 and later went viral with this recreation — first dropped on YouTube in 2016, and has completely taken the kiddie world by storm

Baby Shark has left no ear untouched.

Seriously, not one.

The video has been viewed over 1.68 BILLION times on YouTube alone, and shows no signs of losing momentum anytime soon.

The creators of the viral sensation are the folks at Pinkfong, a South Korean edutainment company known for creating music, videos, stories and more for their rapidly growing global audience.

Pinkfong has used the ever-growing popularity of the simple but oh-so-catchy jingle as a foundation for what is now known as the “Baby Shark” dance challenge — in which the only challenge is to learn the dance and share it with your friends.

You can bet the internet answered the Baby Shark call:

And they did not disappoint!

I mean, grown men haven’t assembled and danced together like this since flash mobs were a thing. Baby Shark for the win.

Bri Lamm
Bri Lamm
Bri Lamm is the Editor of foreverymom.com. An outgoing introvert with a heart that beats for adventure, she lives to serve the Lord, experience the world, and eat macaroni and cheese all while capturing life’s greatest moments on one of her favorite cameras. Follow her on Facebook.

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