What Are ‘Sad Beige’ Parents and Why Is This Trend So Popular Among Millennials?

Journalist and parent Martha Alexander explains that parents who identify with the ‘sad beige’ trend “don’t want to compromise on aesthetics. They don’t want their house to be engulfed in oceans of sequins or neon slime or polyester ball gowns.” This minimalist approach allows parents to maintain their personal style while creating a cohesive, visually appealing environment.

A neutral backdrop can make products pop, which is particularly important for influencers whose lives and homes often serve as stages for their brand. As DeRoche notes, “If your whole life is basically your stage, then you have to have your home be that backdrop.”

Balancing Aesthetics and Practicality

For parents drawn to the sad beige trend, finding a balance between aesthetic preferences and the developmental needs of their children is crucial. Here are some tips for incorporating minimalist principles without sacrificing the benefits of a more colorful, stimulating environment:

  1. Mix and Match: Combine neutral tones with pops of color. While the overall palette can remain muted, incorporating a few brightly colored toys or decor items can provide necessary visual stimulation for children.
  2. Focus on Functionality: Choose toys and products that are both aesthetically pleasing and developmentally appropriate. Simple wooden toys can be both beautiful and beneficial for imaginative play.
  3. Prioritize Natural Materials: Opt for eco-friendly and sustainable products whenever possible. Natural materials such as wood, cotton, and linen are not only better for the environment but also safer for children.
  4. Create a Cozy Environment: Ensure that the minimalist design does not come at the expense of comfort. Soft textures, cozy blankets, and inviting spaces can make a minimalist environment feel warm and welcoming.
  5. Encourage Outdoor Play: Balance the indoor minimalist aesthetic with plenty of outdoor playtime. Nature provides a rich sensory environment that can complement the simplicity of a ‘sad beige’ home.

Sad beige parenting represents a significant shift in how parents approach raising their children. It emphasizes simplicity, sustainability, and a break from traditional gender norms, all while promoting a mindful and aesthetically pleasing environment. While it has its criticisms, it also offers valuable insights into the evolving priorities of modern parents.

As with any trend, sad beige parenting will likely continue to evolve. Its core principles of minimalism, sustainability, and mindfulness are likely to endure, even as the specifics of the aesthetic may change. The trend reflects a broader cultural shift towards intentional living and conscious consumerism, values that are becoming increasingly important to many people.


Bri Lamm
Bri Lamm
Bri Lamm is the Editor of foreverymom.com. An outgoing introvert with a heart that beats for adventure, she lives to serve the Lord, experience the world, and eat macaroni and cheese all while capturing life’s greatest moments on one of her favorite cameras. Follow her on Facebook.

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