I’m gonna be honest, when I first heard that Burger King had made a PSA on bullying, I rolled my eyes. Burger King? REALLY?
And then when I watched it? Those eyes that had rolled just a few minutes before now spewed tears that rolled down my cheeks.
Allow me to admit how very WRONG I was. I love this bullying PSA from Burger King so much, I MIGHT be having a Whopper Jr. for lunch today just to express my appreciation.
Is this an ad? Yep. Is it extremely clever product placement? You betcha. Is it spot on and BEYOND powerful? A THOUSAND TIMES YES. If all commercials were like this, the world would be a better place.
In the PSA, Burger King uses kid actors to put on a bullying display in their restaurant in front of REAL customers. They also hand some of their customers a “bullied” (really smashed up) Whopper Jr. instead of the perfectly put together Whopper Jr. they ordered. They say their bullying a high school junior and a Whopper Jr. Clever, eh?
We the viewers are treated to scenes of customers ignoring the ACTUAL bullying, while marching up to the counter to report their smashed-up burgers in droves. Watching it makes me feel very cringey and uncomfortable.
Because? The scenario of people ignoring a real live person in distress while caring about their insignificant problem is…all too believable.
I really want you to take the three minutes to watch this amazing piece of cinema, so I’m not going to tell you the percentages of people who complained about their burger vs. people who helped the teen being bullied. You need to see it for yourself. And then, you need to share it! This is a powerful message. Part of ending bullying and just general CRUELTY is standing up for those being subjected to it.
THANK YOU, Burger King, for using your platform and your burgers in this powerful way. Well. Freaking. Done.