On Friday For Every Mom shared with you about the R-Rated Christian film, “Unplanned,” that was a must-see this weekend!
In spite of a long uphill battle to promote the controversial film, including what was believed to be a major set-back of being slapped with an R-rating, Pure Flix’s “Unplanned” shattered box office expectations in its opening weekend.
The anti-abortion film based on the true life story of Abby Johnson launched in theaters March 29 and earned $6.1 million in over 1,000 venues, doubling revenue expectations projected at $3 million.
But sweeter than crushing it at the box office has to be this:
As of Monday afternoon, “Unplanned” had more Twitter followers than Planned Parenthood.
Abby Johnson took to Twitter with excitement writing, “Look who we just passed in followers.”
— Abby Johnson (@AbbyJohnson) April 1, 2019
The Twitter account for “Uplanned” was launched in August of 2018 in preparations for promoting the film, while Planned Parenthood’s Twitter account has been active since November of 2011.
As of 3 p.m. on Monday, the “Unplanned” Twitter account had 266.8K followers while the Planned Parenthood Twitter account had just 255.5K followers. And that number has only skyrocketed since then with Unplanned checking in at 328K followers just 24 hours later at the time of this publication.