Heather Adams is the founder and CEO of Choice Media Communications. A self-proclaimed pop-culture junkie, Heather is the communications expert leading Choice’s impressive team of women as they serve preeminent voices in publishing, lifestyle, entertainment, business, and faith-based arenas. Choice is known for working with high-profile clients that are both soulful and interesting. Heather has played an instrumental role in helping more than 100 authors land spots on The New York Times best-sellers list and has secured clients coverage in all major and elite national media. With a passion for mentorship, entrepreneurship, communications, and working motherhood, Heather is blazing a trial for the women who come behind her. A proud alumna of the University of Georgia, Heather serves as a member of the Grady Society Alumni Board. This year marks her twentieth anniversary serving as an adviser to Alpha Omicron Pi, her beloved sorority, where she believes in mentoring and developing women. She lives in Murfreesboro, Tennessee, with her husband Matt Adams, and their two sons, Dixon and Thackston, who keep her thrilled and busy cheering from the sidelines of either a baseball field or basketball court.