But not everyone agrees.
“Frankly, we don’t know [the impact of chronic vaping] today,” Burns said. “We have not done the long-term, longitudinal, clinical testing that we need to do.”
Still, Juul is committed to youth prevention. A statement on the company’s website says, “We don’t want anyone who doesn’t smoke or already use nicotine, to use Juul products. We certainly don’t want youth using the product. It is bad for public health, and it is bad for our mission.”
From the beginning, Juul was created to “improve the lives of the world’s one billion adult smokers by eliminating cigarettes.”