A chilling new PSA by Sandy Hook Promise is giving “Back to School” a whole new meaning this week, and it’s a message we can’t afford to miss.
The minute-long clip, titled “Back-to-School Essentials” features a handful of students showing off their new school gear. All the usuals: things like backpacks, binders, headphones, and jackets.
But all of these back to school essentials take on unintended uses as a school shooting sneakily erupts in the background.
“These new sneakers are just what I needed for the new year,” a student running from a shooter says.
“These new socks? They can be a real lifesaver,” another student says as she uses them for a tourniquet on a classmate wounded by a bullet.
In another frame, a boy uses his new skateboard to break a classroom window and escape, while another girl uses her jacket to secure a door handle from the inside.
The clip closes with a girl crying in the bathroom. The camera flashes to her phone as she texts, “I love you mom.”
“I finally got my own phone to stay in touch with my mom,” she says through tears.
Then the door opens and footsteps approach in an agonizing cliffhanger.
The PSA is part of Sandy Hook Promise’s “Know the Signs” campaign, which seeks to educate students, teachers, and parents about recognizing the signs of a potential shooter, and intervening before it’s too late.