I am a consultant, I help businesses create these types of strategies. I picture the conversation went something like this….
‘Okay boys we’ve got to get the sales back up. We’re in trouble. We need a target market. We need a customer for life. The younger we can get someone using a tobacco product the longer we’ve got their money.’
And there is where the JUUL idea was born. The teenage girl cigarette.”
So parents, if you’ve got teens, whether they ar boys OR girls, sit down and talk to them about this dangerous habit. Even though smoking can now taste good, smell better and look cooler, it’s still addictive and REALLY BAD FOR YOU! But since your kids no longer have to hack and cough and choke on a smelly Marlboro, they are more likely to try it. So TALK to them about it.
AND? As Hession says keep your eyes peeled. Because “That USB drive on your kid’s dresser might be a cigarette.”
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Read Rebecca Hession’s entire article here — it’s fantastic!
