“The Good Place” actress teamed up with her husband, Dax Shepard last year to launch the line of premium baby products at non-premium prices.
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“Your mom decided what was in it, and your dad decided how much it should cost” Meet our newest baby…@hellobello Diapers, wipes, lotion, shampoo, bubble bath body wash, bug spray, and sunscreen…that we use on our kids. Xo #itsybitsywalmart And a massive thanks to @wearebof for all their incredible work!!
Sold at a third of the price of other premium products on the market, Hello Bello are organic products designed with the modern, thrifty mom in mind.
Their plant-based collection includes everything from the cutest diaper prints you’ve ever laid eyes on, to wipes, lotion, shampoo, bug spray, sunscreen, and now, vitamins.
“A lot of people have to choose what’s good for their baby or what’s good for their budget, and we just generally didn’t think that’s fair,” Kristen told the Today show.
While visiting Ellen earlier this week, Kristen shared about the success of Hello Bello.
“When we first started this, we were very honest with the people that we collaborated with, and we were like, ‘We don’t need another paycheck,’” Kristen explains, saying that her and Dax were blunt about their intentions.
“We want to make a for-profit company that does really good things in the world, that has accessibility, and makes sure that parents don’t have to choose between their baby and their budget, and create a community,” she says.
In their first year alone, Hello Bello has given away more than a million diapers, and created even more affordability for first responders and active military members.
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It’s our 1st birthday and everyone knows that it’s really a celebration for the family and community (not just the babies.) Our first year together was filled with exciting moments and cute babies… but it also had its lows and times where we wanted to curl up in a corner and scream/cry/laugh-hysterically/scream-cry. 😅 We donated over 1 Million Diapers, supported over 70 charities local and global, we launched 20% off programs for both Military Families and First Responders, and we finally got our booties to Canada! It’s been a wild ride, thank you for sticking with us and thank you to @walmart for partnering, stocking, and believing in us! Those terribly (AWESOME) two’s are on the way. 💛💛💛 #walmart #hellobello
But perhaps the most exciting thing to come out of Hello Bello in its first year on the market, is Kristen Bell’s gift to new and expectant parents: One week of free diapers.
“We hope we can lift a little bit of the burden of having a child,” she says of the generous offer.
Visit HelloBello.com for more information, and start bundling your diapers and goodies today!