Kristen Bell sat down with Ellen Degeneres this week on the first birthday of her third “child,” a premium baby product brand, Hello Bello.
“The Good Place” actress teamed up with her husband, Dax Shepard last year to launch the line of premium baby products at non-premium prices.
Sold at a third of the price of other premium products on the market, Hello Bello are organic products designed with the modern, thrifty mom in mind.
Their plant-based collection includes everything from the cutest diaper prints you’ve ever laid eyes on, to wipes, lotion, shampoo, bug spray, sunscreen, and now, vitamins.
“A lot of people have to choose what’s good for their baby or what’s good for their budget, and we just generally didn’t think that’s fair,” Kristen told the Today show.